PulseBrand Identity ∙ Packaging
Fall 2023
Timeframe: 1 week
Graphis New Talent Awards 2024
– Silver
Pulse is a coffee brand that gives ambition, energy, and success to people who work or work out in the busy modern society. It offers coffee cans for easy grab-and-go at supermarkets. From an early bird to night owl, each coffee symbolizes different animals that represent the characteristics of each group of people. The additional ingredients that help people energize are included in each coffee. Pulse also offers subscription and delivery services that customers can get six packs of coffee every week. In addition, goods for exercisers and workers can be found on the website.
Patterns / Illustrations
People with particular traits are frequently likened to animals. From early bird to owl, the people who work or work out were divided into six categories. Each group was represented by an animal-inspired illustration and pattern.
Subscription & Delivery Service
Consumers can subscribe to Pulse monthly and get delivered six packs of coffee every week. They can choose the type of coffee based on their lifestyle, as well as mixing with different types.