JUNG YOUN KIM

A multidisciplinary designer specializing in branding
– based in New York.

Forbes Museum of Pigments

Brand Identity ∙ Motion Graphics
Spring 2024
Timeframe: 2 weeks

Forbes Museum of Pigments (FMoP) introduces the art, science, and history of pigments, exploring their impact on culture, technology, and design. From the ancient roots of natural dyes to cutting-edge innovations in synthetic hues, the Forbes Museum of Pigments unfolds a kaleidoscope of colors that have shaped our visual experience. Visitors can delve into the fascinating stories behind each hue, discover the intricate processes of pigment creation, and see firsthand how pigments have revolutionized industries and art forms. Through immersive and interactive exhibits, the museum offers an enlightening exploration of the colors that paint our world.

Forbes Museum of Pigments has a total of 3 floors. The overall interior is minimal and clear, but the colors on the door side highlights the museum’s identity.

1F

FROM EARTH TO LAB
Organic & Inorganic Pigments
Journey from the natural world to the scientist's laboratory to see how pigments are derived from both organic sources and inorganic compounds. Uncover the fascinating processes that create the vast spectrum of colors used today.

2F

PIGMENT IN THE PRESENT

Pigments in Design and Technology
Discover how pigments have revolutionized design and technology, shaping everything from fashion and art to gadgets and cars. See how innovative uses of color are pushing the boundaries and creating new possibilities for the future.

3F

TINT THE WALL

Graffiti Experience with Various Colors and Tools
It is an interactive gallery where visitors can actively participate. The walls are decorated by people freely using color paints and sprays. Some canvases hang on the walls so that the decorated canvases are later displayed in other spaces in the gallery.

Pigments can be separated into two types — inorganic and organic pigments. The inorganic pigment is made of dry ground minerals and they do not consist of carbon chains or rings. On the other hand, organic pigments are made of carbon chains and rings. The composition of carbon chains and rings makes organic pigment very stable. The design system was inspired by the shape of carbon chains.