JUNG YOUN KIM

A multidisciplinary designer specializing in branding
– based in New York.

EKOVÉ

Brand Identity ∙ Packaging ∙ Motion Graphics
Spring 2024
Timeframe: 1 week

EKOVÉ is a perfume brand that encapsulates the essence of global celebrations, transforming the joy, playfulness, and vibrant spirit of the world’s most iconic festivals into a collection of scents. The name EKOVÉ, derived by reversing the word “evoke,” mirrors the brand’s essence which brings people to the atmosphere of the celebrated festivals worldwide. Each fragrance invites you to embark on an olfactory journey, celebrating the unique emotions and stories of festivals in the world.

Global Festivals

Each perfume of EKOVÉ was inspired by the world’s iconic festivals. It has the name of the festival and transformed each one’s representative symbol into graphic elements.

Carnival

(Rio, Brazil)

Feather

Diwali

(Udaipur, India)

Flame

Oktoberfeset

(Munich, Germany)

Pretzel

Hanami

(Tokyo, Japan)

Flower

La Mercè

(Barcelona, Spain)

Fireworks

Gradient colors were used to most effectively convey the feeling of colorful and dynamic festivals.

The shapes of the graphic elements have a feeling of confetti, symbolizing each festival’s most representative features.

Carnival

(Rio, Brazil)

A lively mix of tropical fruits to reflect the festival’s flamboyance, with underlying notes of spicy carnation and amber to evoke the warmth and rhythm of the samba dance.

Diwali

(Udaipur, India)

Warm blends of cinnamon, clove, and cardamom, complemented by the sweetness of vanilla and jasmine, to mimic the lights and the sharing of sweets.

Oktoberfest

(Munich, Germany)

Malty, hoppy notes combined with the warmth of baked pretzels and a hint of apple and spice, reflecting the hearty fare and festive atmosphere.

Hanami

(Tokyo, Japan)

Delicate cherry blossom, complemented by soft floral notes of peony and a base of white musk, to evoke the gentle and reflective mood of Hanami.

La Mercè

(Barcelona, Spain)

A vibrant mix of Mediterranean citrus and herbs, with undercurrents of sea salt and jasmine, to capture the essence of Barcelona’s streets during the festivities.